For as long as I can remember I have wanted to grow up to be a veterinarian. This was after a short stint in dreaming of being a mermaid and then realistically hoping to be an Olympic equestrian. As you can tell, I had an extremely active imagination growing up but I could never fully put a finger on what I actually wanted to do with my life. As I grew older some of those same passions stuck with me (still convinced I’m going to be a mermaid). I continued to horseback ride and maintained my strong love for animals. This led me to attending Auburn University with the hopes of majoring in animal science, but after a few semesters and many tears later I came to the tough realization that anything involving science, math or the combination, was not for me. I thought about what I was good enjoyed the most about high school and education growing up and realized that writing, literature and anything creative was what I excelled at. My path took me some time to figure out so save yourself the struggle and see if public relations is the perfect major for you!
You think reading is cool, but writing is even better.
Press releases, feature stories, spokesperson prep, media kits, etc. The list of platforms that a public relations professional (and student) will have to write throughout their career is lengthy. This isn’t any old email to a teacher; the major has the word relations in it for a reason. This means it is imperative to make your writing clear, concise and creative to communicate your message properly. Writing may not be the only aspect of this major but it is one of the most crucial aspects of being successful on your chosen career path.
You love stress…maybe a little too much
Public relations is one of the most fast-paced and stressful industries in America, clocking in second to commercial pilots. With deadlines, clients and campaigns all begging for your undivided attention, the work of a public relations professional can quickly become stressful. Even in the everyday life of a student juggling a challenging reporting class with a website design course, the challenges provided are sure to keep you on your feet. Although the saying about work and jobs goes, “If you love what you do, you’ll never work a day in your life” with PR it can sometimes feel like “find what you love and let it kill you”. The constant challenges and satisfaction of a completed product makes all the stress, anxiety and trips to Starbucks worth it.
Sometimes you can’t pick exactly what hat you want to wear.
Choosing an outfit can be hard but choosing a career path can be even harder. As an indecisive person, things like choosing what to eat for dinner or even what color to paint my nails can cause turmoil and despair in my brain. Thankfully, public relations removes these hard decisions because with this degree you can truly do it all. Promoting a client, product or campaign incorporates advertising and marketing and keeping those clients images consistent uses brand management. Writing media and press releases that make a strategic impact and go straight to newspapers use a great deal of reporting and journalism while the skills required for pitching ideas, stories and campaigns incorporate the services of an experienced salesperson. You can wear all the hats in public relations and build a well-rounded skill set that is beneficial to whatever career path you find yourself on.
It takes a special type of person to work in PR. So if passion, creative insight, strong work ethic and individuality are just a few of the traits you have, then public relations could be the perfect major for you!